Search Engine Spaming and its control

In this competition world of Search Engine Ranking is extremely under pressure for the web master to do all they can, to gain visibility in search Result.

For this gain of visibility they did wrong process for their website through which they kicked up and mark as spammed, to be listing in search Engine.

Generally pressures are come from many issue, for example, branding restrictions style guideline, legal issue, navigational needs, etc.

But the fault is the search Engine loves contents and its design upon some rules and constraints. For information purpose’s overcome the strategy and constraints for SE, many business use increasingly ruthless tactics and tune ups which leads to them into dishonest territory to gain visibility and highest rank value: which is against various Search Engine Algorithms.

But what can be done to relief from spammed if you suspect you have been penalized?

Don’t worry first click that you’re caught by spamming and banned or not. If you means for example consider Google.com. If you clearly banned these are couples of things you can do:

1. Open Google.com and check Google Search result.
2. Go to Google site and hit your URL in the search box of Google.
For Example:http://www.expressorissa.com

(Note: Here the domain is unavailable or spammed domain)



Above noticeable that Google say there is no information available for this URL. It means that the URL is no longer exists in Google’s database.
(Note: Sometimes people think they have been banned in ranking and can’t find their website)

Note: You can also download, if you don’t have installed the Google toolbars on your Internet browser, you can download it from http://toolbar.google.com



If your page was manually removed from a search engine index because of spamming, the engine will likely not comment on the reason for removal. They won’t even give you exhaustive list of practices that can result in your removal.

Bellow is some malpractice identified as Search Engine Spam.

· Cloaking: When one page is several to search engine Crawlers to achieve a good ranking, but a different version of page is searched to search engine Users. This sometime involves changing Meta tags after a search engine Meta tags after a search engine positioning has been achieved.
· Spooling/Redirects/Meta Refresh: A Meta refresh tag permits visitors to automatically be taken to different page. When this functionally be taken to content that’s unrelated to their search. Their Search engines are suspicious at pages with a fats Meta refresh rate, and pages that use JavaScript to redirection. Use server side redirection if legitimate redirection is required.
· Domain spamming: Identical sites found under different domain names to increase search engine traffic, also known as mirror sites.
· Tiny Hidden Text: To hide text some as background colors to hide keywords stuffing.
· Deceptive Title and tags: Setting up pages/links for the sole purpose of deceiving Search engines.
· Over-Submitting: Using the add URL form to submit hundreds of deceptive pages.

If you getting caught, intentionally spam the engine with any at the above tactics and get caught, you can expect the penalty to be the removal at your links from the engines. Spamming is not worth the temporary benefits.
SE name may way to detect Spamming, including so called Spam filters. So even you get the spam filter a few times, others might report you (Especially you Competitions).

One example of spamming site:

http://www.thespammingsite.com used several types of spam to achieve strong result.

· Mouse-activate redirects
· Hidden table cells stuffed with keywords within <H1>tags
· Links from artificial websites

The end user saw a different page than the search engine indexed. The Search engine was tricked by there tactics, and, as the case with all instances of spamming, lost control of the product it served to search users.

Other various numerous tactics

Those are considered as spam.

· Publishing Empires.
· Wikis.
· Networked Blogs.
· Forums
· Link inside No scripts tags
· Dynamic real time page Generation.
· HTML invisible tables cell
· DHTML Laying and hidden text under layers
· Homogeneous mechanic generated websites
· Link Farms

Spam Control

By using Spam filters Search Engines detects Spamming. If you get caught you can expect the penalty to be the removal of your links from the engine database listing. It’s not worth the temporary benefits. It’s a long lasting marketing investment if done by right way, so don’t do any harm to your marketing strategy which will affects to your online business and your online audience and also to the search engine; do it correctly and honestly.

If you caught by the spam filters for a few times, or other your competitor may report you as a spam.

Getting Back

If your site is renamed from SE database, the first thing to do is to clean those pages and send a request for a re-inclusion. For example in the case of Google you may request to help@google.com, probably there is no guarantees about if and when it will re-include your site. If everything is OK and in order, your site will be re appear in a month the next Google refresh.

Guideline Before Requesting

· Check your pages and links.
· Ensure there are no technical problem with your server.
· Check for any robots.txt files that might turn away search engine spiders.
· Check if you are using any dynamic sites which is not programmed for search engine friendly.
· Ensure that if you use frames or Flash objects or Active-x objects it can be heard for the search engine to index your site.
· Again don’t forget that Search engines loves plenty of relevant text and unique content and tags if your site is to be correctly indexed by Search engines.

Best way to relieving from spam or in any event, you should keep contact the search engine in writing. Also make an attempt to contact over phone. Admit your mistake and give a sincere promise that it will not happen again.

Various Search Engine Contacts
Below one the major search engines and their editorial content guideline and contact information.

1. AltaVista: Go through submission policies which will helps you to understand the rules. If you use its contact email, includes “Search Engine Manipulation”. In the subject line. This put you in touch with their spam reporter.
2. Yahoo: Go through how to suggest a site provides basic information about what Yahoo! Except from you. On email yahoo customer care for future assistance.
3. MSN: It receives editorial guideline, Ink tom’s content policy FAQ’s .Will answers most questions on dos and don’ts or email to their spam reporter for help.
4. ODP-DMOZ: It provides content to several patterns including Netscape, Google, AOL, HotBot, Lycos, and Pandia. See their guidelines or email any category editor for advice. A list of editors appears at the bottom of every ‘category page’ with ODP.
5. LYCOS: See their webmaster resources for information.There is also the spam Report email address to which you can write if you have inadvertently made a mistake.


Signing off:
SEO professional should go through the policies and guideline at various SE for spamming control. Be honest , admit if you made a mistake , make written contact ,follow-up with phone calls, and sincere in your request for readmission into the database. 

Name: Sashikanta Nayak
Email: sashikanta@yahoo.com
Designation: Software Engineer
Working with : eTechnoverb Pvt. Ltd